It has also started supplying boxes branded 'Inbox' to a toys retailer in Singapore and has enquiries from Tanzania and Nigeria.įlintobox's costs are at about Rs 5 lakh a month and it expects to break even when it ships 1,500 boxes a month. The company has not spent "anything on marketing" and hasn't pushed sales in Delhi and Mumbai, two of India's biggest markets for toys. "We started with 80 boxes (a month) and have a standing order for 300 a month from next," he says. He points to appetite on Flipkart, which Flintobox started retailing boxes on in February. Revenues are about Rs 3.5 lakh a month and Durairaj expects that to climb to Rs 50 lakh a month by March 2015. Some 450 of them are on subscriptions, typically of three months, and 150 are single-box sales. Gandhi worked with the likes of Sun Microsystems, Oracle and July Systems - his wife was Durairaj's colleague at TCS - before making the leap into a business he knew nothing about but lived a parent's urgent need.Īadhav and Mathew are among 600 kids who rip open their Flintoboxes every month. In Tamil, pambaram is a top and pandi refers to a hopscotch kind of game. I tried to introduce him to pambaram or pandi but the peer pressure was too much for him," says Gandhi, 33. "I used to play with him but found him not engaged. The idea of Flintobox - the name comes from the company's mascot, an orange octopus with eight legs (yes, it stands) - came from Co-founder Vijaybabu Gandhi's efforts in keeping his son Aadhav's curiosity piqued. After that, it is like plastering and painting a building," says Durairaj, who in past avatars has worked for Tata Consultancy Services in product management and in an M&A role at Samsung, besides a venture fund in Boston after an MBA at Dartmouth. "The foundation of a child's learning is laid before eight years. The boxes have toys themed around topics like wildlife, vegetables, colouring, outer space, numbers and others, all aimed at 12 development needs in children. COOL QUOTIENT: A box of fun learning toys delivered every month
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